Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
Tag Archives: KPIs
How KPIs Impact Remote Employee Accountability & Motivation
Victoria VessellaAugust 27, 2015 Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams as a means of tracking their own performance and self-motivation. Furthermore, well-designed KPIs allow employees to see how their accomplishments affect the … Continue reading How KPIs Impact Remote Employee Accountability & Motivation
Are Your Observed KPIs Based On Causation Or Correlation?
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation. Benny Blum on July 31, 2015 You’re a marketer … at least I’m assuming you are because you’re reading this. You take your … Continue reading Are Your Observed KPIs Based On Causation Or Correlation?
How KPIs Can Stop Community Fires Before They Start
Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start
KPIs: Metrics for Business Success
Personal Branding BlogJune 25, 2015 My last post, Cash Is King in Small Business, discussed the importance of cash and the potential pitfalls of focusing on sales as a business metric. Growing sales can actually choke off cash and create more financial problems than it solves. Beyond cash and sales, there are a myriad of … Continue reading KPIs: Metrics for Business Success
The Most Effective Community KPIs
Patrick GroomeJune 18, 2015 Once your community is up and running, you’ll need ways to measure your success. It’s important to have concrete parameters for this, to judge how well your community strategy is working. There are a number of different community KPIs that can be measured to provide a good idea of the health … Continue reading The Most Effective Community KPIs
The Ultimate Guide to Setting KPIs For Measuring Content Performance (Infographic)
Yael KochmanApril 6, 2015 Content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads. Yet, most of us are struggling with measuring the performance of that content. According to recent research by Marketingprofs and The Content Marketing Institute 72% of marketers are battling the challenge of measuring content … Continue reading The Ultimate Guide to Setting KPIs For Measuring Content Performance (Infographic)
KPIs are More Than Just Metrics
Nancy ChenMarch 14, 2015 “If you cannot measure it, you cannot improve it.” – William Thompson, inventor of the Kelvin scale This saying has been adopted for business, and is fundamental to understanding the importance of KPIs (key performance indicators). Developing and improving KPIs were cited as the number one strategic action for growth currently … Continue reading KPIs are More Than Just Metrics
3 KPIs to Monitor in 2015
Jodi BeuderJanuary 27, 2015 So much information and so little time! This is not an unfamiliar lament amongst small-to-midsize contact centers. With so much data readily available to contact centers, it’s sometimes hard to know which metrics really matter. For companies that don’t have the luxury of big budgets, the amount of information available is … Continue reading 3 KPIs to Monitor in 2015
Proving Your Worth: What Content Marketing KPIs Matter Most?
By Annie Zelm, Published October 8, 2014 You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts. Maybe a few have even mentioned they read something you recently published. You’re delighted—until you realize you still … Continue reading Proving Your Worth: What Content Marketing KPIs Matter Most?
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