How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Jenny Stilwell — April 11, 2017 Follow @jennystilwell— April 11, 2017 Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. Here are three steps for setting KPIs for your team: Ask what the person is responsible for and what you want … Continue reading How-To: Setting KPIs for Your Team and Your Company
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Dianna Huff on November 22, 2016 For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time … Continue reading Setting SEO KPIs for small manufacturing websites
Anna Manteufel — November 13, 2016 — November 13, 2016 Goal setting can be either an encouraging or discouraging process depending on how you look at it and the time you take to establish what those goals and KPIs are. KPI stands for Key Performance Indicators and as you may guess, can vary between industries, … Continue reading Digital Marketing Goal Setting: KPIs
Dave Schoenbeck — November 9, 2016 Follow @daveschoenbeck— November 9, 2016 Defining key performance indicators (KPIs) is the first essential step in tracking and evaluating your progress and thereby allowing you to focus on activities that are important to your business. Though most business people understand the value of key performance indicators (KPIs), they often … Continue reading 6 Tips about Key Performance Indicators (KPIs)
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
