Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
David Dame — January 13, 2019 — January 13, 2019 In working in today’s knowledge work economy, it surprises me that many leaders still use traditional ways of leading their people. Leaders still put most of the focus on the work to be done instead of focusing on the people to create an environment where … Continue reading Leadership for the Knowledge Work Era
Robert Pieper — December 14, 2018 — December 14, 2018 Does a Scrum Master really need technical business knowledge? If you’re trying to break in the world of Scrum, you might be asking yourself: Does a Scrum Master really need technical knowledge? Do they need business knowledge? I’m here to set the record straight. It’s … Continue reading Do I Need Domain Knowledge to be an Amazing Scrum Master?
Mike McMinn — November 21, 2018 Follow @MyHubIntranet — November 21, 2018 Be honest. Did you read the title of this article and spontaneously rolled your eyes or even let out a groan of frustration. Not something else I must be doing? And it’s certainly true that there are an awful lot of initiatives out … Continue reading Knowledge Transfer: Can Your Business Afford Not To?
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
Paul Selby — November 5, 2018 Follow @Paul_at_SN_CSM — November 5, 2018 Photo by rawpixel.com on Pexels.com Every day, your customer service agents are fielding inquiries from customers. Similarly, your online community is overflowing with customer questions. Some of these might be the same issue, over and over and some are new–new problems in need … Continue reading 4 Ways to Promote Knowledge Management and Reap the Dividends
Robin Singh — October 27, 2018 — October 27, 2018 A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. … Continue reading Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!
Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates
By Victoria Klochkova May 4th, 2018 Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales
