by Brooke B. Sellas June 16, 2016 Follow @madSMscientistJune 16, 2016 Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. … Continue reading The Secret Social Media Experts Don’t Want You To Know
by Mike Brown June 13, 2016 Follow @BuddhaBroIncJune 13, 2016 Starting a blog is a great way to showcase your talent and interests, while learning about a topic you’re passionate about. Whether people are tired of you continuously talking about something they don’t understand, or you just want to write about a subject that excites … Continue reading The Top 5 Things You Need To Know Before Starting A Blog
by Katherine Buchholz June 11, 2016June 11, 2016 Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller talked to the sales team, but you can’t tell for how long or what was said. And once the call is completed, you can’t track if that … Continue reading Do You Know What Data Call Attribution Software Can Capture?
by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know
by Sandra Wrobel-Konior June 8, 2016 Follow @sandriczJune 8, 2016 You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. So what are the main reasons for cart abandonment, … Continue reading All You Need to Know About Cart Abandonment
by Josh Tolan June 8, 2016 Follow @SparkHireJune 8, 2016 Your deadline seems far out, but you know it’s going to sneak up on you quickly. Your staff is growing as your business amps up for the seasonal peak before you’re struck with a request for maternity leave. Since you know you’re going to lose … Continue reading In the World of the Gig Economy, You Need to Know About These Obstacles
by Sahail Ashraf June 8, 2016 Follow @TalcontentJune 8, 2016 The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a … Continue reading Getting Started With Facebook Live: The Details You Need To Know
by Roee Ganot June 3, 2016June 3, 2016 The social media landscape changes as fast as the online landscape. As soon as you think you’ve got a winning social media strategy, a new site is introduced that takes a lot of users with it. The latest is called WhatsApp — a social site that allows … Continue reading What You Need to Know about Creating a WhatsApp Marketing Strategy
Don’t ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and where you need help. Matt Umbro on June 2, 2016 One of the most common sentiments we hear as digital marketers is “Always be learning.” It’s a necessary mentality, as … Continue reading Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees. Trond Lyngbø on June 2, 2016 “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when … Continue reading What business leaders should know about digital transformation
