by Sandra Wrobel-Konior June 8, 2016 Follow @sandriczJune 8, 2016 You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. So what are the main reasons for cart abandonment, … Continue reading All You Need to Know About Cart Abandonment
by Josh Tolan June 8, 2016 Follow @SparkHireJune 8, 2016 Your deadline seems far out, but you know it’s going to sneak up on you quickly. Your staff is growing as your business amps up for the seasonal peak before you’re struck with a request for maternity leave. Since you know you’re going to lose … Continue reading In the World of the Gig Economy, You Need to Know About These Obstacles
by Sahail Ashraf June 8, 2016 Follow @TalcontentJune 8, 2016 The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a … Continue reading Getting Started With Facebook Live: The Details You Need To Know
by Roee Ganot June 3, 2016June 3, 2016 The social media landscape changes as fast as the online landscape. As soon as you think you’ve got a winning social media strategy, a new site is introduced that takes a lot of users with it. The latest is called WhatsApp — a social site that allows … Continue reading What You Need to Know about Creating a WhatsApp Marketing Strategy
Don’t ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and where you need help. Matt Umbro on June 2, 2016 One of the most common sentiments we hear as digital marketers is “Always be learning.” It’s a necessary mentality, as … Continue reading Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees. Trond Lyngbø on June 2, 2016 “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when … Continue reading What business leaders should know about digital transformation
by Stacey Rudolph May 31, 2016May 31, 2016 Did you know Google 3-pack local results appear for at least 93% of Google searches having local intent. Around 50% of consumers who use smartphone to do a local search will visit a local store within a day and 34% of those who use a computer or … Continue reading Local SEO Statistics You Must Know [Infographics]
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
by Joel Libava May 30, 2016 Follow @FranchiseKingMay 30, 2016 Business opportunities, (or biz opps as they’re sometimes called) are not franchise opportunities. Did you know that? A Story About a year ago, I got into a little online tiff with a gentleman who was calling his business opportunity a “franchise.” Except it wasn’t a … Continue reading What Franchise Buyers Need To Know About “Business Opportunities”
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve. Lewis Gersh on May 27, 2016 The ability to spot an opening to transform an industry and innovate ahead of the pack is … Continue reading What marketers need to know about the rate of technology obsolescence
