February 01, 2025 5 things to know about toxic productivity—and how to have a healthier approach Re-imagining productivity means questioning cultural frameworks about achievement and self-worth. BY Next Big Idea Club Israa Nasir is a psychotherapist and founder of WellGuide, a digital community for mental health awareness. Her work centers around helping people redefine their relationship … Continue reading 5 things to know about toxic productivity—and how to have a healthier approach
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
January 15, 2025 5 things to know about TikTok replacement RedNote A quick guide to the app that’s courting TikTok users ahead of the U.S. ban. BY Jessica Bursztynsky Earlier this week, the Chinese app Xiaohongshu, known as RedNote, shot up to become the most-downloaded app on the Apple’s U.S. App Store, partly as a “joke’s … Continue reading 5 things to know about TikTok replacement RedNote
January 14, 2025 IRS stimulus checks: The government is sending out automatic payments this month. Here’s how to know if you’ll get one The checks are part of the COVID-era aid package authorized during the height of the pandemic. If you’re eligible, you don’t have to do anything to claim it. BY Michael Grothaus This month, … Continue reading IRS stimulus checks: The government is sending out automatic payments this month. Here’s how to know if you’ll get one
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
December 31, 2024 3 things you need to know about employee stock options If options are part of your compensation package, it’s worth your while to get familiar with how they work generally, as well as how your company handles stock options specifically. BY Associated Press Forms of compensation like restricted stock units and performance shares—whereby … Continue reading 3 things you need to know about employee stock options
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
November 16, 2024 What you need to know about brain-training games Most brain-training games were designed to help participants master one or more specific skills. BY The Conversation Some 2.3 million U.S. adults over 65—more than 4%—have a diagnosis of dementia. But even without a diagnosis, a certain amount of cognitive decline is normal as age … Continue reading What you need to know about brain-training games
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
