While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business
Mark Simmons — October 6, 2017 Follow @mixeddigital — October 6, 2017 Website design and development is essential to the success of your business. Considering that there are billions of people online today, businesses can’t afford to have a sub-par website presence anymore. Even consumers who are familiar with your company locally will investigate online, … Continue reading What You Don’t Know About Website Design That’s Killing Your Results
Liesha Petrovich — July 21, 2017 Follow @lieshapetrovich — July 21, 2017 One bad choice may not kill your eCommerce business. But wrong choice after wrong choice may sink your business faster than the Titanic. Forgive the overused analogy, but think of your profitability like a ship. One hole probably doesn’t make a difference in … Continue reading Choose Wisely or Risk Killing Your eCommerce Profits
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich. Geoff Gurevich on May 29, 2017 Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages … Continue reading Is your creative agency killing your campaign?
Mario Peshev — March 7, 2017 Follow @no_fear_inc— March 7, 2017 Online commerce businesses could be hugely profitable and easy to run. According to Alexa, two out of the top 10 most visited websites in the US are the notorious eCommerce giants Amazon and eBay. Millions of small eCommerce business owners struggle with positioning themselves … Continue reading 17 Critical eCommerce Threats Killing Your Conversion Rates
The Mobile Web Is Quietly Killing Off Retail Apps by Sean Hargrave, Staff Writer, February 20, 2017 Is the app dead? It has certainly been written off in conference speeches over the year as well as the occasional alarmist headline, but what we’ve all pretty much known all along really does now appear to be … Continue reading The Mobile Web Is Quietly Killing Off Retail Apps
Nicole Blanckenberg — January 19, 2017 Follow @https://twitter.com/StoreYaCom— January 19, 2017 We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads … Continue reading Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017
Christina Comben — January 17, 2017 Follow @https://twitter.com/christinacomben— January 17, 2017 If there were one word I could give you about micromanagement, it would be this – STOP! Step away from your desk and desist, right this minute. Micromanagement is just about the single worst thing you can do to your company. If you’re a … Continue reading 5 Ways Micromanagement is Killing Your Business
Samantha Martin — December 8, 2016 Follow @Socially_Sam— December 8, 2016 Most of us are aware of what FOMO is – Fear of Missing Out. It mainly comes from being tuned into social media so much that you don’t miss a thing that’s going on in your world. Or the lives of your friends and … Continue reading Your Fear Of Following Through Is Killing Your Business
Sheryl Jefferson — November 18, 2016 Follow @ThatLTMLady— November 18, 2016 I get it and so many of us have been there. To get our products and services out there to the hungry masses, like it or not, we have to do some kind of marketing. We see it daily and are immersed in it. … Continue reading 5 Things You Are Doing That Are Killing Your Marketing Strategy
