Tag Archives: Killing

Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams

6 Landing Page Mistakes That Are Killing Your Conversions

Geoff Ellerby — January 1, 2019 — January 1, 2019 Your product is outstanding, your business is ready, and you’re driving dozens of leads to your landing pages. There’s only one problem: those customers aren’t converting. They land on a page, click around, and then leave. You’re left watching your marketing ROI drop as more … Continue reading 6 Landing Page Mistakes That Are Killing Your Conversions

New Age Entrepreneurs are Killing it with Their Customer-Centric Approach

Dhaval Sarvaiya — November 19, 2018 Follow @dhaval1sarvaiya — November 19, 2018 rawpixel / Pixabay There is a new force in the making. A new breed of entrepreneurs. They think big, start small, grow big and then, they change the world. When we say entrepreneurs, I am not referring only to industry veterans who have … Continue reading New Age Entrepreneurs are Killing it with Their Customer-Centric Approach

Demotivation: 7 Ways You Might Be Killing Your Team’s Spirit

Ken Downer — February 22, 2018 Follow @RapidStartLdr — February 22, 2018 Could your efforts to lead actually lead to demotivation? A team’s spirit means everything when it comes to productivity, engagement, and satisfaction. But sometimes, despite our best intentions, the way we lead can become a source of demotivation. Here are seven things you … Continue reading Demotivation: 7 Ways You Might Be Killing Your Team’s Spirit

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business