Geoff Ellerby — January 1, 2019 — January 1, 2019 Your product is outstanding, your business is ready, and you’re driving dozens of leads to your landing pages. There’s only one problem: those customers aren’t converting. They land on a page, click around, and then leave. You’re left watching your marketing ROI drop as more … Continue reading 6 Landing Page Mistakes That Are Killing Your Conversions
Dhaval Sarvaiya — November 19, 2018 Follow @dhaval1sarvaiya — November 19, 2018 rawpixel / Pixabay There is a new force in the making. A new breed of entrepreneurs. They think big, start small, grow big and then, they change the world. When we say entrepreneurs, I am not referring only to industry veterans who have … Continue reading New Age Entrepreneurs are Killing it with Their Customer-Centric Approach
John Rampton — September 21, 2018 — September 21, 2018 Pexels / Pixabay Do you feel like you aren’t as productive and focused as you should be? Have you been killing your productivity? Instead of searching for the latest productivity hack, evaluate your existing habits. You may discover that you don’t need to try out … Continue reading Try This Instead: 7 Ways You’ve Been Killing Your Productivity
Kaitlyn Hammond — July 16, 2018 — July 16, 2018 rawpixel / Pixabay Do you often leave the office after a long day only to feel like you haven’t accomplished anything you set out to? If so, you are not alone. Although Americans are working longer hours than ever before, many companies are reporting lower … Continue reading 4 Bad Habits That are Killing Your Productivity
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook
Ken Downer — February 22, 2018 Follow @RapidStartLdr — February 22, 2018 Could your efforts to lead actually lead to demotivation? A team’s spirit means everything when it comes to productivity, engagement, and satisfaction. But sometimes, despite our best intentions, the way we lead can become a source of demotivation. Here are seven things you … Continue reading Demotivation: 7 Ways You Might Be Killing Your Team’s Spirit
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business
Mark Simmons — October 6, 2017 Follow @mixeddigital — October 6, 2017 Website design and development is essential to the success of your business. Considering that there are billions of people online today, businesses can’t afford to have a sub-par website presence anymore. Even consumers who are familiar with your company locally will investigate online, … Continue reading What You Don’t Know About Website Design That’s Killing Your Results
Liesha Petrovich — July 21, 2017 Follow @lieshapetrovich — July 21, 2017 One bad choice may not kill your eCommerce business. But wrong choice after wrong choice may sink your business faster than the Titanic. Forgive the overused analogy, but think of your profitability like a ship. One hole probably doesn’t make a difference in … Continue reading Choose Wisely or Risk Killing Your eCommerce Profits
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich. Geoff Gurevich on May 29, 2017 Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages … Continue reading Is your creative agency killing your campaign?
