Alex Andrade-Walz — October 19, 2018 Follow @alexmwalz — October 19, 2018 Ice cream. When someone types the words “ice cream” into Google, there isn’t an ice cream ball’s chance in an oven that any marketer or advertiser would truly know what that searcher is looking for. They could be looking for chocolate ice cream … Continue reading When Keyword Intent Is No Longer Enough
Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
Lacy Boggs — August 6, 2018 Follow @blogspiration42— August 6, 2018 You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma. The goal is to get as many qualified leads as possible to find your post, including new people … Continue reading 9 Steps To Attract New Audiences With SEO Keyword Research
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data
Amanda Clark — July 2, 2018 Follow @GrammarChicInc — July 2, 2018 Proper keyword use is essential for content marketing—and for SEO. The keywords help reflect those search terms you’re trying to rank for; in many cases, they will also align with your chosen PPC terms. Keywords can even be valuable on a creative level, … Continue reading How to Avoid Keyword Stuffing
Susan Friesen — June 22, 2018 Follow @eVisionMedia — June 22, 2018 How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a … Continue reading 3 SEO Keyword Research Strategies for Service-based Businesses
Adthena Tracks NBA Finals Keyword Terms by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2018 Do a search on Google or Bing to find there is no shortage of NBA Finals memorability being auctioned. In fact, JR Smith’s jersey from Game One reportedly sold for a whopping $23,500. Stephen Curry’s NBA Finals mouthguard from Game Four could … Continue reading Adthena Tracks NBA Finals Keyword Terms
Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic
