Marisa SmithFebruary 4, 2015 In 2013 a seismic shift hit the world of SEO, and search experts are still trying to figure out what they think about it. Google’s Hummingbird changed some major rules about how its search algorithms work, and many businesses still don’t know how to update their SEO strategies to fit the … Continue reading 3 Keys to Finding the Right Keywords in 2015
Carlos Hidalgo December 17, 2014 I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is … Continue reading Four Keys Areas Where the CMO Must Lead
Samantha Collier December 16, 2014 Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? If the answer is yes, the holidays are the perfect time for you to post, tweet, pin and connect your way … Continue reading The 5 Keys of Holiday Social Media Success
Linda Dessau December 5, 2014 In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. What I found even more instructive … Continue reading Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014
Andy Donovan December 1, 2014 Even though the term “marketing attribution” has been popular among experts for quite a long time, many companies still don’t have the clear understanding of its role in their business development. As a marketing method, attribution implies allocating the budget to various marketing channels, based on their role in … Continue reading Keys to Successful Marketing Attribution
By Kristen Lunman, Published October 26, 2014 Companies are looking for video professionals all the time. To make yourself the obvious first choice, you need to show your talents to the world. Of course you have the slick showreel that highlights your finest work; the critical next step is getting it in front of as … Continue reading 5 Keys to Growing Your Freelance Video Business
By Mike Gingerich, Published October 11, 2014 The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and … Continue reading Website Redesign Keys You Need To Know!
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
By Rachel Foster, Published October 8, 2014 According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals
Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of customers – highlights this. Every customer that doesn’t defect to a rival is one fewer that you have to go out and win back. So … Continue reading The Three Keys to True Customer Loyalty
