Sahail Ashraf December 9, 2021 Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to … Continue reading Hashtags: Should You Create Your Own or Just Join Trending?
Arik Hanson December 3, 2021 Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately, only 11 people showed up. There are 34 kids in the class. Only one student sent me an email prior to class saying they would be out. As we sat … Continue reading 90% of Success Is Just Showing Up: 3 Recent Examples
Ruhi Van Andel | June 3rd, 2021 Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the way people find businesses, word of mouth determined whether … Continue reading Just How Much Do Google Reviews Impact Your SEO Ranking?
Stefan Wolpers September 21, 2021 TL; DR: Estimates Are Useful, Just Ditch the Numbers Many people dislike estimating work items as estimates supposedly open the path to the misuse of velocity by the managers, reintroducing Taylorism, micro-management, and excessive reporting through the backdoor. To them, for example, the proponents of #noestimates, estimates conflict with basic … Continue reading Estimates Are Useful, Just Ditch the Numbers
Brian Basilico August 26, 2021 I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that … Continue reading Life Just Happens… While You’re Running Your Business
Elliot Begoun August 11, 2021 I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out to me with your thoughts and experiences. I am going to share a secret. I am not great at dealing with unknowns. I struggle with “what-ifs”, I’m relatively risk-averse, and … Continue reading Founders Don’t Get Ducks, Just Crazy Roosters
Just How Much Do Google Reviews Impact Your SEO Ranking? Ruhi Van Andel | June 3rd, 2021 Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the … Continue reading Just How Much Do Google Reviews Impact Your SEO Ranking?
Lacy Boggs May 19, 2021 My therapist and I have joked that I’d really like to pole vault over all the tricky stuff and just arrive at wholeness and peace. I mean, who wouldn’t right? (And doing so is about as likely as me *actually* pole vaulting over anything in real life.) But I recently … Continue reading Don’t Just Sell the Pole
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind
