Tag Archives: Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution →

What is customer journey orchestration and how does it work?

Customer Journey

Here are the goals and core capabilities of customer journey orchestration solutions. Pamela Parker on July 20, 2022 Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are … Continue reading What is customer journey orchestration and how does it work? →

Patrick Byrne’s bizarre journey from Overstock CEO to the Jan. 6 insurrection

Stock Market

By Adam Bluestein July 18, 2022 Friday’s special guest at the January 6 committee hearings was “the Overstock person”—aka Patrick Byrne—identified by former White House Counsel Pat Cipollone, in a hearing last week, as one of the surprise guests at a long and tumultuous White House meeting last December, allegedly lending support to Michael … Continue reading Patrick Byrne’s bizarre journey from Overstock CEO to the Jan. 6 insurrection →

Using AI to improve customer experience and customer journey orchestration

Customer Experience

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration →

4 lessons I learned in my journey from VC to CEO

Lessons Learned

By Bipul Sinha June 05, 2022 Someone could be an expert in designing and building pools, but that doesn’t make them a great swimmer. That was the first lesson I learned when I made a big career switch from VC to CEO. After several years at the top Bay Area venture capital … Continue reading 4 lessons I learned in my journey from VC to CEO →

The journey from journalism to SEO marketing expert

SEO Marketing

“Most of the martech misses the last touch or the first touch in terms of gathering the correct data.” Constantine von Hoffman on May 4, 2022 How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back … Continue reading The journey from journalism to SEO marketing expert →

19 questions to ask customer journey analytics vendors during the demo

Customer Analytics

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo →

The B2B customer journey is set on a digital track

B2B Tools

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience. Kim Davis on February 17, 2022 A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes … Continue reading The B2B customer journey is set on a digital track →

Does your marketing team need a customer journey analytics tool?

Customer Analytics

measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool? →

Improve customer experience and hit marketing goals by mapping out the customer journey

Customer Experience

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey →