Tag Archives: It’s

Content curation is dead, it’s time to get creative

By Desirée Gullan 09.25.14 How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results. The latest … Continue reading Content curation is dead, it’s time to get creative →

It’s Time to Rethink B2B Sales

B2B, Customer Relationship Managemnet

How difficult is B2B selling today? Ask any sales professional and be prepared to settle in for a conversation that will take you on a journey that starts with how customers don’t have time to see them and that price enters into every conversation, and ends with how the organizations they work for demand more … Continue reading It’s Time to Rethink B2B Sales →

It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone!

Marketing Guide

Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a drone is an airborne robot or vehicle that doesn’t have a pilot or passengers aboard. It’s what the Federal Aviation Administration (FAA) calls an “unmanned … Continue reading It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone! →

Critiquing Your Site to Make Sure it’s Inbound Marketing Ready

Email Marketing, Marketing Guide

Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your website to engage with users like the kind of engagement they would have if they set their foot into a … Continue reading Critiquing Your Site to Make Sure it’s Inbound Marketing Ready →

Word-of-Mouth: It’s About More Than Your Customers

Marketing Guide, Social Media Utilization

In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers →

It’s hard to find the words to describe writer’s block

General

By Rowan Pelling Does literature have any finer representation of the brain-fog known as writer’s block than James Mortmain – aka “Father” – in Dodie Smith’s great coming-of-age novel I Capture the Castle? Mortmain’s first book, Jacob Wrestling, was a critically acclaimed, if “difficult”, work, but he lost inspiration following a prison term … Continue reading It’s hard to find the words to describe writer’s block →

3 Web Design Landing Page Examples Critiqued

General

Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services. Let’s go over … Continue reading 3 Web Design Landing Page Examples Critiqued →

PPC & paid media: Is your content paying off? #CZLNY

Internet Marketing

“I’m going to put in a plug for organic right now, but if you look at a search result page, there is a lot of real estate to own. Content crops up in a lot of spaces,” said Eugene Lee, kicking off ClickZ Live’s Attract, Engage, Convert: Smart Paid Media Tactics session. It’s clear that … Continue reading PPC & paid media: Is your content paying off? #CZLNY →

Marketing Automation Best Practices

Marketing Guide

It’s no secret that the popularity of marketing automation has been growing. Once thought the exclusive domain of larger than life firms, the marketing strategy and software has become increasingly accessible to smaller firms. But what exactly is Marketing Automation? Marketing Automation in a Nutshell In short, it allows marketers to build a user profile … Continue reading Marketing Automation Best Practices →