Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions of keywords, managing keywords can be a full-time preoccupation. For all the sophistication that search engine marketing … Continue reading Are you still bidding like it’s 2007?
by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was. Stephan Spencer on October 20, 2016 I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being … Continue reading SEO is not dead; it’s just a shape-shifter
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media. Chris Glushko on October 17, 2016 Measurement, we’ve come a long way. Just 10 years ago, I was a manager in the “interactive marketing” department of a major real … Continue reading Viewability is a big part of the journey, but it’s not the destination
by Ryan Scott Follow @causecastOctober 15, 2016 Sometimes, employees have the best of intentions but just don’t have the time or flexibility to volunteer. How can you engage all of your employees in volunteering so that everyone feels that they’re part of your corporate culture of giving back? Employee volunteer and giving isn’t a one-size … Continue reading When Employees Want to Volunteer But It’s Tough to Leave the Office
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. Janet Driscoll Miller on October 3, 2016 Fall is in the air, and that can … Continue reading Prepping SEO for 2017: it’s all about the ROI
by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Taylor Eben Follow @tailsebenSeptember 19, 2016 Social media is a pretty powerful tool from a monetary perspective. The right strategy can generate more leads and, ultimately, more money. Your company might already be active on a handful of social networks, but you can’t expect any financial success if you don’t have a following. Full … Continue reading It’s Organic: 6 Steps for Building a Social Media Following From Scratch
by Steve Hamm Follow @maasprosrduSeptember 12, 2016 If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, … Continue reading Internet Marketing Services for Small Businesses: Why It’s Worth It
