Elizabeth WilliamsOctober 8, 2015 What’s on your About Us page? I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? God help us, … Continue reading Your About Us Page Isn’t About You
Chris ArringdaleSeptember 25, 2015 Poor performance from one or more of your team members is toxic. Whether their time is spent texting or wasting time at the water cooler, that behavior is highly contagious. Unfortunately for some, this attitude towards work and conduct in the office isn’t always easily solved through coaching and mentoring sessions. … Continue reading When Coaching isn’t Enough: Difficult Performance Management
Jeff BullasSeptember 19, 2015 Applying for a new job is daunting. What do you wear: tie or no tie? Heels or flats? Often it depends on the industry. Accounting is going to be a bit more buttoned-up while digital media is another game. Now—the resume Your primary focus is often on your resume. Every career … Continue reading Why Your Resume Isn’t As Important As You Think It Is
Amy EdwardsSeptember 19, 2015 When it comes to job or recruitment advertising, just like any other form of advertising, it can be a bit hit and miss sometimes and you don’t always get the desired result you want the first time around. The problem you’re faced with is trying to produce an advert which will … Continue reading 5 Things To Do If Your Job Advert Isn’t Working
Ruthie AbrahamSeptember 11, 2015 We’ve been noticing a trend recently. A lot of our clients sell what we like to call “traditional” products–the kind of products that built America, we like to say. We’re talking manufactured goods, equipment, machinery–items that you can touch and feel and understand the purpose of by sight. Some of our … Continue reading Why “Digital Marketing” Isn’t as High-Tech as You Think
Elizabeth VictorSeptember 4, 2015 Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when many … Continue reading Social Media Marketing Isn’t A Popularity Contest
Jamie NicholSeptember 1, 2015 When you think about companies with a strong culture, there may be a few images that come to mind: a game room, team lunches every day, an open-plan office. Organizationally, you may think strong company culture means flat structure, emphasis on team success, and employees who hang out together after work. … Continue reading Company Culture Isn’t One-Size-Fits-All
Joao RomaoAugust 31, 2015 Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market … Continue reading Why Isn’t Spotify Part Of Your Digital Marketing Strategy?
Sabrina AtienzaAugust 31, 2015 A good meeting is efficient, gets to the point and drives results in your team. The problem is many meetings don’t end up like that. They can drag on for hours, and attendees wilt like flowers as point after tangential point blows around the conference table like a tumbleweed. Have a … Continue reading Here’s Why That Expert Advice Isn’t Going to Fix Your Meetings
Helen LevinsonAugust 19, 2015 It’s no secret that our company had high turnover in 2014. Why? Because our goal was to have a team that believed in a good culture, that held themselves accountable, and were customer evangelists. While we hired a full stack team in the early stages of our startup, we realized that … Continue reading Turnover Isn’t Always Bad
