Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard January 15, 2026 Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
December 21, 2025 Costco’s newest membership perk isn’t impressing its customers
December 01, 2025 The key to high-performing teams isn’t more talent or perfect leaders
November 17, 2025 Busyness isn’t a badge of honor
Tired of ‘fixing the chatbot?’ Let’s build an AI system that thinks with you and turns your team’s knowledge into measurable ROI. Mark Ogne on November 10, 2025 Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done … Continue reading Why your AI strategy isn’t delivering ROI and how to fix it
Every brand claims to be different. The ones that stand out make people feel something — not just think something. Reid Holmes on October 21, 2025 Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that … Continue reading What to do now that unique isn’t unique anymore
October 16, 2025 Employee ownership isn’t an exit plan—it’s a legacy Shared ownership can sustain a company beyond any one leader. span>span]:whitespace-nowrap”>
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
September 21, 2025 The real workplace revolution isn’t AI, it’s human happiness Put simply, happier teams are higher-performing teams. span>span]:whitespace-nowrap”> We are living through an AI revolution. Boards are green-lighting pilots and buying AI licenses to maximize employee productivity. However, the most powerful performance lever in the modern workplace isn’t algorithmic, it’s human. When people … Continue reading The real workplace revolution isn’t AI, it’s human happiness
