By Wilfred Chan May 05, 2023 AI pioneer Geoffrey Hinton, a 75-year-old computer scientist known as “the Godfather of AI,” has made waves this week after resigning from Google to warn that AI could soon surpass humans in intelligence and learn how to destroy humanity on its own. But Hinton’s warnings, while dire, … Continue reading Researcher Meredith Whittaker says AI’s biggest risk isn’t ‘consciousness’—it’s the corporations that control them
By Ankita Bilolikar Callahan December 04, 2022 The term “quiet quitting” has gone viral. What began as a TikTok trend, has worked its way into workplaces across the country. Chances are you’ve read about it, either as the idea that people are underperforming at work or that they are simply trying to maintain a … Continue reading Why employee satisfaction isn’t enough for employee engagement
Apple took out a CES ad to troll its competitors over privacy Apple never attends CES, but it’s here in spirit. Chris Velazco / Engadget Nathan Ingraham Historically, Apple hasn’t had an official presence at CES. It’s not surprising given the company’s success at hosting and hyping its own product launch events — … Continue reading Researchers say iPhone usage data isn’t as anonymous as Apple claims
By Shalene Gupta October 13, 2022 Inflation rose by 9% this June as salaries increased by only 5%. Meanwhile, the housing market is down and employees everywhere are taking stock of their wallets and budgets. Joblist, an AI-powered job search platform, conducted a study of 19,000 job seekers across the United States to get … Continue reading ‘Quiet quitting’ isn’t the problem. Exhausted workers are just too afraid to leave their jobs
Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy by Wayne Friedman , Staff Writer, October 14, 2022 Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear … Continue reading Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy
By Clint Rainey September 21, 2022 When the White House met this May with union organizers at Starbucks, Amazon, and other companies, Labor Secretary Marty Walsh expected this group—most of them young and barely earning $15 an hour—to be primarily upset about their pay. To his surprise, “All they talked about was work conditions, the … Continue reading The labor movement isn’t just about wages anymore, says U.S. Labor Secretary
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
By Aytekin Tank March 30, 2022 Last year I read something that blew my mind. “An organization is five times more likely to be considered innovative if it is also considered kind,” wrote Fast Company contributor Mahfuz Ahmed. It blew my mind not because it surprised me—but because I was impressed to read actual … Continue reading Why being a ‘nice boss’ isn’t enough
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data
Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
