Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? Constantine von Hoffman on August 11, 2025 Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been … Continue reading Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2025 Perplexity co-founder Aravind Srinivas announced a new feature that will allow users to schedule tasks on WhatsApp. Users can ask the chatbot to remind them to turn off their home heater at a particular time or to send updates about … Continue reading Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine
June 10, 2025 Enterprise strategy isn’t broken, execution is BY Daniel Lereya As the pace and complexity of business accelerate, enterprise leaders are under pressure to deliver more, faster: more growth, innovation, and resilience. And yet, despite bold visions and thoughtful strategies, many organizations still struggle to execute effectively. It’s not because leaders fail to plan; … Continue reading Enterprise strategy isn’t broken, execution is
Account-based marketing’s promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential. Ruth Stevens on May 23, 2025 When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams … Continue reading ABM isn’t the B2B salvation we were promised
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
