August 11, 2026 Marketing isn’t a cost center anymore BY Keith Turco For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. … Continue reading Marketing isn’t a cost center anymore
Survey design and analysis aren’t the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. By Susan Ferrari Published on August 6, 2026 Most market research projects don’t slow down because of survey design or analysis. They slow down in between. Questionnaires move from one system to … Continue reading The biggest bottleneck in market research isn’t the research
Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data. By Shama Hyder Published on July 23, 2026 Marketing has to be data-driven. The average marketing team now juggles several analytics tools, often without realizing their full potential. And marketers who use AI tools without … Continue reading Consumer distrust of AI isn’t all about the AI
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability. By Steve Petersen Published on July 10, 2026 With vibe coding growing in popularity, enterprise organizations need standards and workflows to scale it sustainably. Prompt logs are an essential part of that foundation. They document how AI-generated code … Continue reading The secret to scaling vibe coding isn’t better prompts
OpenAI’s browser isn’t dead, it just moved to the ChatGPT app And the Chrome plugin. By Igor Bonifacic July 10, 2026 Cheng Xin/Getty Images I know a lot of people want to celebrate any stumble OpenAI makes, and rightfully so, but the imminent “death” of its Atlas browser isn’t a sign of a company retreating from … Continue reading OpenAI’s browser isn’t dead, it just moved to the ChatGPT app
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
July 03, 2026 Panic isn’t an AI strategy BY May Habib Most AI “strategy” right now isn’t strategy at all. It’s a leadership response to panic. The suffocating, staring-at-the-ceiling-at-2am kind of panic that sets in when your board’s watching, your ROI dashboards haven’t budged, and your teams are fracturing under the weight of expectations. WRITER’s latest … Continue reading Panic isn’t an AI strategy
June 27, 2026 A conflict-free meeting isn’t a win BY Jamie Shapiro The meeting ends and everyone feels good. Decisions got made. Heads nodded. Nobody pushed back, and the room moved on without friction. To most leaders, that looks like a team working well together. Then the side conversations start. One person catches you afterward: “I … Continue reading A conflict-free meeting isn’t a win
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity. By Talisha Padgett Published on June 10, 2026 If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. … Continue reading Your AI portfolio isn’t an AI strategy
