By Ashley Cooksley February 01, 2024 My first job out of college was working at Barry Diller’s CitySearch (which became Ticketmaster-CitySearch before it was folded into AOL). We had weekly awards called Quantum Leaps. I remember the rush and thrill I’d get for receiving these simple notes. One was for having a great attitude … Continue reading Why celebrating small wins is key when the big picture isn’t clear
By Tim Ringel January 19, 2024 Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging. … Continue reading Why above-the-line marketing isn’t above accountability
By Stephanie Mehta November 27, 2023 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from … Continue reading Marques Brownlee isn’t your average YouTuber. Here’s what leaders can learn from his impressive rise
By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas
By Allan Sloan November 03, 2023 If you’re a fan of financial fiascos, you’ve probably been having a great time reading stories marking the recent one-year anniversary of Elon Musk’s troubled Twitter takeover. By my math, which is based on the value that Fidelity places on the X shares owned by its mutual funds, … Continue reading Elon Musk isn’t the only one who lost a ton of money on X this year
By Stephanie Vozza October 26, 2023 Whether it was lifeguarding at a local pool, manning the drive-through at a fast-food chain, or babysitting the neighbor’s kid, you probably remember your first job. While you likely took it to make money, early roles often came with valuable life lessons, too (although you may not have … Continue reading Your LinkedIn profile isn’t complete without this one thing
By Sarah Bregel July 12, 2023 If you have tweens or teens living in your home, you’ve likely heard of Prime energy drink, owned by Congo Brands, and created by YouTubers Logan Paul and KSI (aka Olajide Olayinka Williams Olatunji). That’s because the drink, which contains 200 milligrams of caffeine—6 times more than a … Continue reading YouTuber Logan Paul’s Prime energy drink isn’t safe for kids. Why is it being marketed to them?
By Ahmed Elgammal—The Conversation June 28, 2023 Making art using artificial intelligence isn’t new. It’s as old as AI itself. What’s new is that a wave of tools now let most people generate images by entering a text prompt. All you need to do is write “a landscape in the style of van Gogh” … Continue reading Making art with AI isn’t an art form—it’s a process of trial and error
By Edward Cotton June 23, 2023 Pixar has been a poster child for corporate creativity, but it has a problem: It’s no longer producing the kind of movies that attract large audiences to theaters. Its most recent release, Elemental, brought in only $29.5 million at its domestic box office opening the weekend of June … Continue reading POV: Pixar’s creativity isn’t working anymore
By Jared Lindzon June 22, 2023 Many assumed that a more precarious economic outlook would bring resignation levels back to pre-pandemic norms. Instead, inflation and recessions fears seem to be inspiring more workers to switch jobs. When the economy takes a turn for the worst, quit rates tend to drop dramatically, as they did … Continue reading The Great Resignation still isn’t over
