Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2025 Perplexity co-founder Aravind Srinivas announced a new feature that will allow users to schedule tasks on WhatsApp. Users can ask the chatbot to remind them to turn off their home heater at a particular time or to send updates about … Continue reading Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine
June 10, 2025 Enterprise strategy isn’t broken, execution is BY Daniel Lereya As the pace and complexity of business accelerate, enterprise leaders are under pressure to deliver more, faster: more growth, innovation, and resilience. And yet, despite bold visions and thoughtful strategies, many organizations still struggle to execute effectively. It’s not because leaders fail to plan; … Continue reading Enterprise strategy isn’t broken, execution is
Account-based marketing’s promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential. Ruth Stevens on May 23, 2025 When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams … Continue reading ABM isn’t the B2B salvation we were promised
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2025 Microsoft this week released information on its Majorana 1 chip — the first processor based on an experimental technology — which the company believes will drive a new path for quantum computing. The chip … Continue reading Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing
Career coach Megan Hellerer says that hard work and making the “right” choices should result in success and happy, secure lives. But most of us learned the hard way that this is a lie. BY Next Big Idea Club Megan Hellerer is a career coach and founder of Coaching for Underfulfilled Overachievers. She has worked with … Continue reading Work isn’t working. This is how to have more purpose and fulfillment
