A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Dan Harris on April 2, 2025 Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible … Continue reading Why your marketing isn’t working — and how an audit can help fix it
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2025 Microsoft this week released information on its Majorana 1 chip — the first processor based on an experimental technology — which the company believes will drive a new path for quantum computing. The chip … Continue reading Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing
Career coach Megan Hellerer says that hard work and making the “right” choices should result in success and happy, secure lives. But most of us learned the hard way that this is a lie. BY Next Big Idea Club Megan Hellerer is a career coach and founder of Coaching for Underfulfilled Overachievers. She has worked with … Continue reading Work isn’t working. This is how to have more purpose and fulfillment
November 15, 2024 3 reasons why the Fed isn’t rushing to lower interest rates Fed chair Powell remarked at a Dallas event that the U.S. economy was not sending distress signals. BY Reuters Ongoing economic growth, a solid job market, and inflation that remains above its 2% target mean the Federal Reserve does not need to … Continue reading 3 reasons why the Fed isn’t rushing to lower interest rates
September 05, 2024 Boeing workers could strike next week if a fair contract isn’t reached The IAM wants Boeing to provide guarantees that its next airplane program will stay in Washington state’s Puget Sound area. BY Reuters Acting U.S. Labor Secretary Julie Su on Wednesday encouraged Boeing and more than 30,000 of the planemaker’s factory workers … Continue reading Boeing workers could strike next week if a fair contract isn’t reached
August 31, 2024 Retirement isn’t just a financial decision. It’s a deeply existential issue The deeper issues of meaning, relevance, and identity that retirement can bring to the fore are more significant to some workers. BY The Conversation Most discussions of retirement focus on the financial aspects of leaving the workforce: “How to save enough for … Continue reading Retirement isn’t just a financial decision. It’s a deeply existential issue
August 26, 2024 AI stocks are outperforming—but artificial intelligence isn’t going to save the economy anytime soon A new analysis from Vanguard suggests that AI stocks may be at unjustifiably high prices while we’re still headed for an economic soft patch in the near future. BY Sam Becker AI is everywhere, but it may not be … Continue reading AI stocks are outperforming—but artificial intelligence isn’t going to save the economy anytime soon
August 19, 2024 Remote workers are lonely, but returning to the office isn’t the solution Rohshann Pilla, President of Aquent Talent offers three steps leaders can take to help remote and hybrid workers feel less lonely BY Rohshann Pilla A recent Gallup poll found that 1 in 5 workers worldwide feel lonely. This number is even … Continue reading Remote workers are lonely, but returning to the office isn’t the solution
