California introduces a one-stop shop to delete your online data footprint The Delete Request and Opt-out Platform is available for Golden State residents as of New Year’s. Jackson Chen Sat, January 3, 2026 CalPrivacy Californians can now put a stop to their personal data being sold around on an online trading floor, thanks to … Continue reading California introduces a one-stop shop to delete your online data footprint
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. Constantine von Hoffman on December 11, 2025 The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring … Continue reading IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025 Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025 Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. Mike Pastore on May 16, 2025 The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that … Continue reading Salesforce introduces new Agentforce pricing models
Reddit introduces AI-powered ‘Reddit Answers’ search feature You can stop adding “Reddit” to all your Google searches. karissa bell Mon, Dec 9, 2024 Reddit Earlier this year Reddit cracked down on AI companies and some major search engines, saying that companies would not be allowed to scrape its site unless they struck … Continue reading Reddit introduces AI-powered ‘Reddit Answers’ search feature
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. Chris Wood on November 13, 2024 Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., … Continue reading Sinch introduces RCS features in Customer Dashboard
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
