Tag Archives: into

Growth, Money, and People Power: Converting Assets Into Opportunities

Skills Management

Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities →

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

Leads Generation

Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse →

A deep dive into online-to-in-store attribution

Marketing Attribution

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Michael Della Penna on June 23, 2017   Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees … Continue reading A deep dive into online-to-in-store attribution →

The Best Apps to Transform You Into a Productive Small Business Owner

Small Business Tools

Andrew Gazdecki — June 18, 2017 Follow @biznessapps— June 18, 2017 As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load just … Continue reading The Best Apps to Transform You Into a Productive Small Business Owner →

Internship Tips and Tricks: Turning Your Summer Internship into A Full-Time Gig

Internship

Paige Herbert — June 8, 2017 — June 8, 2017 diema / Pixabay Finals are over and you’ve successfully completed another year of college! It’s finally time to trade in your all-nighters, exams, and sleepovers at the library for sunny days at the beach and Netflix marathons. But if you want to make the most … Continue reading Internship Tips and Tricks: Turning Your Summer Internship into A Full-Time Gig →

Demand generation’s next frontier: 3 ways to tap into social to get more leads

Leads Generation

Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017    I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads →

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