Anthony Mersino October 6, 2020 I’ve been writing about Disciplined Agile (DA) since PMI bought them in 2019, including my recent post about the confusion around PMI Agile Certifications. It turns out that my earlier predictions about the marriage of PMI and DA were mostly correct! On September 1, PMI announced their new approach for … Continue reading Are You Interested in Disciplined Agile?
COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?
Joanne McDonagh — September 25, 2018 Follow @rezoomo_com — September 25, 2018 Communication or should I say lack of communication, is one of the biggest complaints candidates have when it comes to the hiring process. Hiring managers and human resources departments deal with dozens of applicants and even various interview pipelines all at once. As … Continue reading Keeping Pipeline Candidates Interested
Yahoo’s Interested In You: Email Scanning Draws New Fire by Ray Schultz , Columnist, August 29, 2018 Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb … Continue reading Yahoo’s Interested In You: Email Scanning Draws New Fire
Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started
Richard DePaso — September 15, 2017 Follow @LasVegasVideo — September 15, 2017 The future has arrived and video marketing is the key to growth for your business. According to HubSpot, “4 times as many customers would rather watch a video about a product than read about it and over 43% of people want to see … Continue reading Interested in Video Marketing? Here Are 5 Reasons You Need to Market With Video
Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
Greetje den Holder — July 7, 2017 Follow @GdenHolder — July 7, 2017 As an entrepreneur, you probably do have a basic understanding of user experience (UX): yes, users must have a good experience; otherwise, they will not buy from you. Entrepreneurs usually also know that this has something to do with their website. Indeed, … Continue reading The Practical Basics of UX for the Interested Entrepreneur
by Clinton Lee April 12, 2016 Follow @theEXITfirmApril 12, 2016 Have you had a larger competitor, private equity firm or other investor make an approach to acquire your business? Have you considered why not? Investors are sitting on large volumes of capital that they need to put to work and opportunities for a decent return … Continue reading How To Get A Big Shark Interested In Acquiring Your Small Fry Business
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network