Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016 Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing?
Lori SoardJuly 10, 2015 The goal of any good screenwriter, or any writer really, is to grab the reader’s attention and keep it until the end. Your goal for your blog should be exactly the same. From the minute the site visitor hits your landing page, his attention should be captured enough that he doesn’t … Continue reading Capture Your Reader’s Interest Like a Hollywood Screenwriter
Shruti LeleApril 22, 2015 There has never been a better time to be a smartphone user. At the same time there has never been a more challenging time to be an app developer. With the rapid proliferation of smartphones across the globe and the staggering increase in the number of apps in the app stores, … Continue reading Why Interest Based User Acquisition Should Be The New Norm
Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog
John FakatselisMarch 24, 2015 We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view specific pages for X amount of time. We track all of that with our solutions, but for years now, we’ve been reluctant to expose the information—to make it part of our … Continue reading Catching Buyers in Their Moment of Interest
