Tag Archives: Interactivity

Take Interactivity to the Next Level with Kinetic Email Design

Kevin George — July 12, 2017 Follow @imkevin_monk — July 12, 2017 Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’ attention … Continue reading Take Interactivity to the Next Level with Kinetic Email Design

Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu

Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu

How To Use Interactivity to Increase Engagement (and Conversions)

by Alex Birkett July 1, 2016July 1, 2016 Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site. Of course, it’s not … Continue reading How To Use Interactivity to Increase Engagement (and Conversions)

How Marketers Can Look to Interactivity to Increase Engagement

Liz FromentJune 25, 2015 All marketers know that getting sustained engagement on their ads and emails is the holy grail. It’s when users are engaged and interacting that they see more clicks, a higher response rate, and of course, more revenue over time. But, the big question is, how can you get there? With click … Continue reading How Marketers Can Look to Interactivity to Increase Engagement