Pam Aungst July 17, 2020 In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving … Continue reading What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
Kevin George — July 12, 2017 Follow @imkevin_monk — July 12, 2017 Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’ attention … Continue reading Take Interactivity to the Next Level with Kinetic Email Design
Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu
by Alex Birkett July 1, 2016July 1, 2016 Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site. Of course, it’s not … Continue reading How To Use Interactivity to Increase Engagement (and Conversions)
Liz FromentJune 25, 2015 All marketers know that getting sustained engagement on their ads and emails is the holy grail. It’s when users are engaged and interacting that they see more clicks, a higher response rate, and of course, more revenue over time. But, the big question is, how can you get there? With click … Continue reading How Marketers Can Look to Interactivity to Increase Engagement
Graham Jones June 17, 2015 Much of the Internet is interactive. You can press “like” buttons, you can add comments to blog posts and you can take part in polls or surveys. You can even interact directly with someone at a company using “live chat” or you can contribute to forums and engage … Continue reading How Important is Website Interactivity?
