Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers. Daniel Faggella on March 21, 2017 Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face … Continue reading 5-year trends in artificially intelligent marketing
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. Barry Levine on January 12, 2017 Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have taken up positions as new interfaces between customers and marketers. For decades … Continue reading In the age of intelligent agents, how does marketing work?
by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)
by Paul RoukeSeptember 1, 2016 You can divide SEO tactics into two general categories: the black hat and the white hat. I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be: BS CRO Intelligent CRO Perhaps using the same concept of Black Hat and … Continue reading The Great Divide Between BS and Intelligent Optimization
How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention. Jordan Elkind on August 1, 2016 As a marketer, you are more accountable for driving growth than ever before. As part of your growth strategy, you put … Continue reading The secret to intelligent growth: Know your customers
by Len April April 14, 2016 Follow @ZenithtalentApril 14, 2016 Research suggests that 50 percent of all voluntary turnover occurs during the first year of employment. Those who leave cite a poor fit within the organization. An engaging and immersive onboarding experience often works wonders in overcoming these feelings. And yet, some issues stem from … Continue reading Staffing Professionals Help MSPs Create an Emotionally Intelligent Onboarding Experience
Jamey TisdaleApril 14, 2015 According to a recent post by Microsoft’s Colin Masson, in the battle to win customers and differentiate from competitors, manufacturers are embracing a strategy of Intelligent Operations. Companies are using the advantages of digital technology to build intelligence, connectivity and personalization into products, thrilling customers with greater convenience and value. Masson … Continue reading How CMOs Can Support Intelligent Operations for Manufacturing [Infographic]
If you are “content” with great content, Please reconsider So you won’t repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … Continue reading Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions
