DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges
Tag Archives: Intelligence
Elon Musk has created his own artificial intelligence company
Elon Musk has created his own artificial intelligence company Mariella Moon @mariella_moon Elon Musk, who’s been vocally critical about artificial intelligence lately, seems to be planning something AI related. According to The Wall Street Journal and The Financial Times, Musk has founded a new artificial intelligence company called X.AI Corp. Based on a state … Continue reading Elon Musk has created his own artificial intelligence company
How Haleon built social media intelligence in-house
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic. Chris Wood on March 7, 2023 Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for … Continue reading How Haleon built social media intelligence in-house
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
Artificial Intelligence: Its Advantages in Digital Marketing
Artificial Intelligence: Its Advantages in Digital Marketing Deanna Ritchie / 26 Aug 2022 Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Once those machines have access to enough data to recognize patterns and trends, their capacity to think like humans will continue to advance. Moreover, artificial intelligence, data, … Continue reading Artificial Intelligence: Its Advantages in Digital Marketing
Artificial intelligence is getting even smarter
AI for marketing is getting better at content creation. But caution is needed. William Terdoslavich on September 1, 2022 Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing … Continue reading Artificial intelligence is getting even smarter
How Artificial Intelligence is Regulating Live Video Streams
How Artificial Intelligence is Regulating Live Video Streams Suvigya Saxena / 18 Jul 2022 It’s possible that you may have already come across Artificial Intelligence (AI) at some point in your life without even realizing it. For example, Facebook, Twitter, and Google all use AI to ensure that users have a seamless experience on … Continue reading How Artificial Intelligence is Regulating Live Video Streams
Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data
Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities by Laurie Sullivan @lauriesullivan, June 30, 2022 MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday. Later this year, the company plans to offer geographic buying trends to the social feature. “There are many new sales enablement … Continue reading MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
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