Tag Archives: Intelligence

How researching B2B influencers can deliver actionable intelligence

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence

Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]

Brian Wallace — June 13, 2018 Follow @nowsourcing — June 13, 2018 One of the central parts of any business is customer service, and more and more companies are taking steps to bring a customer’s experience into the future. Inroads in the field of artificial intelligence are helping companies and consumers build better relationships while … Continue reading Can Artificial Intelligence Enhance Customer Service Efforts? [Infographic]

Artificial Intelligence Is Changing The Way We Work [Infographic]

Brian Wallace — May 17, 2018 Follow @nowsourcing — May 17, 2018 The nature of work is changing. From the introduction of industrial robots, to the growth of artificial intelligence, more jobs are disappearing or being taken over by technology. How will your business be affected? Robotics have been slowly taking over jobs in industrial … Continue reading Artificial Intelligence Is Changing The Way We Work [Infographic]

Google Cofounder Cautions On The Use Of Artificial Intelligence

Google Cofounder Cautions On The Use Of Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 There is a cautionary tone to Sergey Brin’s annual shareholder letter this year, as the Alphabet president and cofounder shared his thoughts on the company’s services, artificial intelligence (AI) and the ability of AI to help computer systems … Continue reading Google Cofounder Cautions On The Use Of Artificial Intelligence

Consumers Expect Artificial Intelligence Will Make Shopping Faster

Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster

Harnessing Artificial Intelligence for Video Integration Success

Philippe Guay — April 5, 2018 Follow @sendtonews — April 5, 2018 We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink … Continue reading Harnessing Artificial Intelligence for Video Integration Success

What does artificial intelligence mean for marketing agencies?

It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018     While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?

Artificial Intelligence And The Changing Mindset Of Consumers

Artificial Intelligence And The Changing Mindset Of Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2018 The biggest threat and benefit to U.S. consumers in the next 10 years will be artificial intelligence. U.S. search professionals will not only need to learn the nuances of platforms from Amazon, Bing, Google Oath, and others, … Continue reading Artificial Intelligence And The Changing Mindset Of Consumers

How to Implement Artificial Intelligence Into Your SEO Strategy

Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy