Tag Archives: Integrity

Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver

Integrity, thoughtfulness, and inclusiveness can be taught. Here’s how

By Matthew Kressy & Tom Woelper August 14, 2020 Our country is at a tipping point. The economic devastation of COVID-19, the ground-shaking Black Lives Matter movement, and unprecedented divisiveness are affecting nearly every individual and business in the United States. We have often heard the term “collective empathy” applied to the current moment. We … Continue reading Integrity, thoughtfulness, and inclusiveness can be taught. Here’s how

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data