Tag Archives: Integrated

Breaking down data silos: A practical guide to integrated marketing data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data →

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Search Marketing

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies →

Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud

Marketing Platforms

New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud →

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Marketing Education

Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan →

Why digital out-of-home should be integrated into your 2019 marketing mix

Marketing Strategy

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix →

An integrated approach: From SEO to PPC and beyond

SEO And PPC

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond →

SEO vs. PPC: Pros, cons & an integrated approach

SEO And PPC

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Marcus Miller on May 15, 2017 A question we are often asked is, “Which is better: SEO or PPC?” This is not … Continue reading SEO vs. PPC: Pros, cons & an integrated approach →

6 Video Marketing Tactics to Try On Your Next Integrated Campaign

PPC Campaigns

Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign →

How an Integrated Approach to Project Management Builds More Successful Creative Teams

Project Management

Julie Huntley — April 25, 2017 — April 25, 2017 Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide … Continue reading How an Integrated Approach to Project Management Builds More Successful Creative Teams →