Tag Archives: Integrated

6 Video Marketing Tactics to Try On Your Next Integrated Campaign

Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign

How an Integrated Approach to Project Management Builds More Successful Creative Teams

Julie Huntley — April 25, 2017 — April 25, 2017 Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide … Continue reading How an Integrated Approach to Project Management Builds More Successful Creative Teams

Advertising’s Next Step: A Fully Integrated Real-Time Network

Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network

An Email is Not a Campaign: the Case for Integrated Marketing

Howard J. Sewell — February 16, 2017 Follow @hjsewell— February 16, 2017 The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And … Continue reading An Email is Not a Campaign: the Case for Integrated Marketing

5 Steps to a Game-Changing Integrated Digital Marketing Strategy

Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy

Cross-Channel Campaign Study Confirms Integrated Data Required For Success

by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success

Mastering Integrated Social Media Campaigns

Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns