Tag Archives: Institute

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018   David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

The Content Marketing Institute Shows Us What Success Looks Like

Jonathan Bright — December 14, 2016 Follow @SoutherlyComms— December 14, 2016 Each year, the Content Marketing Institute (CMI) neatly rounds things off by publishing the results of its regional Content Marketing: Budgets, Benchmarks and Trends marketer surveys. We wanted to digest the UK results more thoroughly, so we grabbed a few minutes with Lisa Murton … Continue reading The Content Marketing Institute Shows Us What Success Looks Like

Ringing in the New: How HR Professionals Can Institute Organizational Change in the Coming Year

by Michael Macking December 16, 2015 Follow @michaelmackingDecember 16, 2015 As a new year approaches, it’s traditional for people to make resolutions and commit to making changes. On the HR front, 2016 may be a good time for leaders to initiate organizational change. Why not take a two-pronged approach? Use a top-down approach to make … Continue reading Ringing in the New: How HR Professionals Can Institute Organizational Change in the Coming Year