By Elizabeth Segran July 08, 2022 Prime Day is upon us. But you don’t have to shop Amazon’s gargantuan two-day sale. The annual shopping event is taking place on July 12 and 13. As in the past, the e-commerce giant will entice shoppers to spend as much as possible by offering limited deals. Last year, … Continue reading Boycott Amazon Prime Day. Shop these alternatives instead
By Aytekin Tank May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team
By Amanda Augustine May 13, 2022 It’s fair to say that most people aren’t typically asked to describe themselves to others on a regular basis. However, when it comes to landing the right job, interviewers expect you to confidently talk about your abilities and the value you could bring to their team. Whether your … Continue reading 8 words you should never use to describe yourself in an interview (and what to say instead)
By Scott Dust April 05, 2022 When you consider who is in charge of your job satisfaction, who comes to mind? Your most plausible options are likely your supervisor, human resources, or top management. Got your answer in mind? This is actually a trick question, because the answer is “you.” In the post-pandemic era … Continue reading Job hopping shouldn’t be your first instinct. Try ‘job crafting’ instead
Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity. There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)
Liz Kislik November 7, 2021 In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead
Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
Matt Ambrose July 22, 2021 How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why you should… I recently hung my shingle in the Nothing … Continue reading Stop Sending Clients Swipes! Offer to Heal a Gaping Wound Instead
Nikola Roza August 26, 2020 Link building is hard. It’s the major hurdle newbie bloggers face when building their online empires. And more often than not, these bloggers turn to followed blog comments as an easy and affordable source of links. But is blog commenting for links worth it? Or is it a waste of … Continue reading 5 Reasons Why Followed Blog Comment Links Are a Waste of Time – and What to Do Instead
