AI struggles in enterprises not because of prompts, but because it lacks context. Here’s how to build systems that fix that. By Benu Aggarwal Published on April 9, 2026 Artificial intelligence is at an inflection point. Over the past few years, enterprises have rushed to adopt large language models (LLMs), experimenting with prompts, … Continue reading How to make AI work with context instead of prompts
January 24, 2026 Stop tracking employee engagement. Try this instead
January 21, 2026 Here’s how to use AI to fuel creativity instead of destroy it span>span]:whitespace-nowrap”>A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, … Continue reading Here’s how to use AI to fuel creativity instead of destroy it
January 17, 2026 You probably shouldn’t click that email ‘unsubscribe’ link. Here’s what to do instead
December 28, 2025 Most resolutions collapse by February. Here’s the system high performers use instead span>span]:whitespace-nowrap”>It’s a new year, which means millions of people are setting resolutions they genuinely want to keep. We want to eat better. Move more. Make more money. Finally get control of our time. We’re taking advantage of the Fresh Start … Continue reading Most resolutions collapse by February. Here’s the system high performers use instead
November 11, 2025 Stop saying ‘how are you?’ and try these greetings instead
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
August 12, 2025 Tempted to spend money? Follow these 3 expert tips to save it instead BY Associated Press Why do so many of us struggle to save? Saving for the future can be difficult because of a cognitive bias known as hyperbolic discounting: our tendency to place greater weight on immediate satisfaction, even if focusing … Continue reading Tempted to spend money? Follow these 3 expert tips to save it instead
July 22, 2025 Stop being a martyr at work. Aim for sustainable success instead BY Alli Kushner Casually mentioning canceling a doctor’s appointment or skipping something personal to take on more work has become the new humblebrag. It’s rarely treated as a big deal, and often, it’s delivered with self-deprecating pride: “Oh, I’ll just cancel my … Continue reading Stop being a martyr at work. Aim for sustainable success instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
