Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
Severin NesselhaufMay 19, 2015 Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far … Continue reading Facebook Instant Articles: What It Means for Your Content Marketing
Vishal PindoriyaMay 18, 2015 Ever since I saw a story about Now This, the video news service designed for social media, I knew that something was going to change soon. Now This doesn’t have a website per se, more of a note posted to let browsers know where to find them – which is on … Continue reading Facebook Instant Articles – A New Product for Publishers
Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand
