by Andy Beohar January 16, 2016 Follow @sevenatomsbuzzJanuary 16, 2016 Now that 2016 is here, it’s time to take stock of last year’s successes and make sure you are optimizing your marketing strategies for the new year. Social media continues to be a crucial component of any well-rounded campaign, and marketers are finding that audiences … Continue reading Social Media Marketing: 5 Inspired 2016 Strategies Your Business Needs to Try
Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. Susan Esparza on October 20, 2014 In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search, it’s paid placement. But whatever the name, the goal is the same – produce content that looks and … Continue reading Native Advertising: Inspired Or Invasive?