Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018 The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights
Ken Godfrey — April 16, 2018 — April 16, 2018 rawpixel / Pixabay Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own … Continue reading Leveraging Digital for Customer-Focused Insights
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Jim Yu on January 24, 2018 In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in … Continue reading How AI can uncover new insights and drive SEO performance
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Christi Olson on November 9, 2017 Whether you are ready or not, here come the holidays! Black Friday is only three … Continue reading 5 surprising paid-search insights to help you win the holidays
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017 Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration
Jim Bilello — August 30, 2017 — August 30, 2017 According to Google at their recent Partners Connect, 54% of shoppers plan to start shopping the day after Halloween and 1 in 3 of all holiday ecommerce sales will come from mobile (Partners Connect and eMarketer combined data). “Ho hum” you say. “I know mobile … Continue reading Online Shopping Trends and Insights
Alex Gutman — July 20, 2017 Follow @Cooladata — July 20, 2017 “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be … Continue reading Powering the Shopper Experience via Behavioral Insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). Eric Enge on July 12, 2017 At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In … Continue reading AMP for Advanced SEOs: SMX Advanced insights
