AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content
By Sam Becker March 13, 2023 The aftermath of Silicon Valley Bank’s collapse is still unfolding, and the bank is now under FDIC control, allowing insured depositors to access their money as of Monday morning. While that may help some of the bank’s thousands of corporate customers make payroll in the coming days, … Continue reading What will happen to SVB employees? Past bank failures may provide some insight
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Bill Fasig January 14, 2021 The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending pandemic, plenty of social and political division, an unpredictable economy with still unpredictable changes in store for how companies organize to effectively grow, and innumerable transformations in how to best serve customers … Continue reading CEO Insight: How Will You Address Change in 2021?
Tony Zambito November 11, 2020 One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Ford and Chrysler. At … Continue reading How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Personal Branding Blog — May 10, 2017 — May 10, 2017 Running a recruitment company, I’m often asked by business development professionals as to my thoughts on interviewing for a sales, sales management or account management job. Frequently, I get three of the same inquiries and feel that it would be helpful to address these … Continue reading Strategic Insight Into Acing a Sales Interview
