Tag Archives: Insight

Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. Chris Liversidge on October 20, 2016    Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more … Continue reading Connect audience insight to your SEO strategy

The Insight Value of Social Listening

by Seth Grimes Follow @SethGrimesSeptember 20, 2016 The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Why? Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. … Continue reading The Insight Value of Social Listening

From insight to action: 3 common pitfalls and strategies for more actionable data

How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016  As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data

Walking the Tightrope Between Insight and Data Privacy

by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy

Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight

by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight

Customer Insight: Can Focus Groups Help Your Company?

by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company?

Balancing Business Insight and Consumer Trust

by Zuzanna Pasierbinska-Wilson March 7, 2016 Follow @fattypontoonskiMarch 7, 2016 How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to settle charges that it deceived consumers about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the … Continue reading Balancing Business Insight and Consumer Trust

Insight into the Growing Impact of Mobile Video Marketing

by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing