Tag Archives: Innovation

Meeker’s Internet Trends Call For Mobile Ad Innovation

Ben PlomionJuly 1, 2015 Recently, agencies and brands took a collective time-out to dive into the much-anticipated 2015 Internet Trends Report compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker. The data-driven report offers many notable insights. Not surprisingly, it also focuses heavily on mobile media. How Mobile is Driving Programmatic Growth Mobile continues to transform consumer behavior, and this shift is influencing the programmatic advertising industry in a big way. According … Continue reading Meeker’s Internet Trends Call For Mobile Ad Innovation

What’s Your New Product? Your Innovation Management Roadmap

Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap

The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure

Jeff DeGraffMarch 3, 2015 There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the strange cycle that characterizes all innovation: the failure that comes with experimentation actually teaches us the lessons necessary for success and the success that comes with growth … Continue reading The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure

Google Announces Wireless Service Intended To Promote Industry Innovation

Company says “small scale” service will deliver improved services. Greg Sterling on March 3, 2015  Google Wireless: the rumor was true. At the Mobile World Congress conference (March 03, 2015) in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service. In some ways it’s more analogous to Google’s Nexus handsets than to … Continue reading Google Announces Wireless Service Intended To Promote Industry Innovation

The Power of Twitter: 3 Communications Tips for Social Open Innovation

Jessica DayFebruary 10, 2015 It is easy to discuss the value of instituting an open innovation program (for starters, how about qualitative information married with quantitative value?), but what is sometimes a challenge to even the best open innovators is the task of building and communicating with a widespread crowd in order to benefit from … Continue reading The Power of Twitter: 3 Communications Tips for Social Open Innovation