Ben PlomionJuly 1, 2015 Recently, agencies and brands took a collective time-out to dive into the much-anticipated 2015 Internet Trends Report compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker. The data-driven report offers many notable insights. Not surprisingly, it also focuses heavily on mobile media. How Mobile is Driving Programmatic Growth Mobile continues to transform consumer behavior, and this shift is influencing the programmatic advertising industry in a big way. According … Continue reading Meeker’s Internet Trends Call For Mobile Ad Innovation
Tag Archives: Innovation
Three Predictions for Boston’s Innovation Scene in 2035
Gregory T. Huang One thing’s for sure: in 20 years, people will still complain about the weather. Other than that, death, and taxes, pretty much anything goes. We’re thinking a lot about the long-range future of the New England innovation cluster. As part of our Boston 2035 conference on June 17, we’ve asked a number … Continue reading Three Predictions for Boston’s Innovation Scene in 2035
Too Big To Evolve? How To Foster Innovation In The Enterprise
Innovation doesn’t have to belong solely to the small and nimble. Columnist Alex Lirtsman explains what big businesses can do to adapt and evolve. Alex Lirtsman on May 22, 2015 Once considered the top of the business food chain – too big and too strong to fail – established corporations now face an interesting dilemma. … Continue reading Too Big To Evolve? How To Foster Innovation In The Enterprise
True Digital Marketing Innovation Does This …
Brooke BallardMay 6, 2015 True digital marketing innovation marries the past and the present. We often hear that we can’t know where we’re going unless we know where we’ve been. Of course you have to start somewhere, but once you have a baseline for guidelines you should use that to dictate your next move. Here’s … Continue reading True Digital Marketing Innovation Does This …
How Rules and Bureaucracy Breed Innovation
Jeff DeGraffMay 4, 2015 Most of the matter in the known universe is stuff that we have no way of seeing. Dark matter–the incredibly dense, invisible material that exists between stars, planets, and all the other objects that we can see–accounts for over 80 percent of the total matter in the cosmos. What can astrophysics … Continue reading How Rules and Bureaucracy Breed Innovation
Startups Strut on Stage at UNC Innovation Showcase
Frank Vinluan In an annual spring ritual at the University of North Carolina at Chapel Hill, startup companies associated with the university get the opportunity for five minutes of stage time to present their technologies or products to a live audience. The UNC Innovation Showcase is a popular draw for the Research Triangle’s broader entrepreneurial … Continue reading Startups Strut on Stage at UNC Innovation Showcase
What’s Your New Product? Your Innovation Management Roadmap
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure
Jeff DeGraffMarch 3, 2015 There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the strange cycle that characterizes all innovation: the failure that comes with experimentation actually teaches us the lessons necessary for success and the success that comes with growth … Continue reading The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure
Google Announces Wireless Service Intended To Promote Industry Innovation
Company says “small scale” service will deliver improved services. Greg Sterling on March 3, 2015 Google Wireless: the rumor was true. At the Mobile World Congress conference (March 03, 2015) in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service. In some ways it’s more analogous to Google’s Nexus handsets than to … Continue reading Google Announces Wireless Service Intended To Promote Industry Innovation
The Power of Twitter: 3 Communications Tips for Social Open Innovation
Jessica DayFebruary 10, 2015 It is easy to discuss the value of instituting an open innovation program (for starters, how about qualitative information married with quantitative value?), but what is sometimes a challenge to even the best open innovators is the task of building and communicating with a widespread crowd in order to benefit from … Continue reading The Power of Twitter: 3 Communications Tips for Social Open Innovation