Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
Two influencers face €30,000 fine for gambling marketing in Finland Rachael Davies The Finnish National Police Board has fined two influencers €30,000 a piece for marketing gambling in Finland. Two social media influencers have been prohibited from marketing gambling in Finland by the National Police Board. One ban came into effect in June 2025, while … Continue reading Two influencers face €30,000 fine for gambling marketing in Finland
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
November 21, 2024 These pro-RFK Jr. influencers are pushing to ‘Make America Healthy Again’ Influencers and companies in the wellness space have capitalized on distrust of the nation’s public health establishment, flooding the market with supplements and alternative treatments. BY Eve Upton-Clark You wouldn’t think wellness influencers with a passion for organic produce and unpasteurized milk … Continue reading These pro-RFK Jr. influencers are pushing to ‘Make America Healthy Again’
November 20, 2024 News influencers are overwhelmingly male. No wonder there’s a Republican bias As trust in mainstream media fades, influencers are acting like the next generation’s news anchors. Two-thirds of them are men. BY Henry Chandonnet “News influencers” are social media translators, conveying the day’s biggest stories via TikTok commentary or Instagram graphic. They also … Continue reading News influencers are overwhelmingly male. No wonder there’s a Republican bias
October 28, 2024 A growing network of influencers are pushing Ozempic Many content creators juggle promotions as side gigs alongside traditional jobs, with their ongoing weight-loss transformations unfolding in real time on TikTok. BY Eve Upton-Clark “I was offered $20,000 to sell you Ozempic,” the text overlay reads on TikTok influencer Stella Kittrell’s post. “A year … Continue reading A growing network of influencers are pushing Ozempic
Google is reportedly building AI chatbots based on celebrities and influencers Chatbots? With celebrities? Groundbreaking. pranav dixit Tue, Jun 25, 2024 Google Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this … Continue reading Google is reportedly building AI chatbots based on celebrities and influencers
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers
Instagram reportedly served up child-sexualizing reels to followers of teen influencers Employees knew about this problem internally, apparently. Richard Lai Updated Tue, Nov 28, 2023 Photo by Richard Lai/Engadget Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to … Continue reading Instagram reportedly served up child-sexualizing reels to followers of teen influencers
