Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
Tag Archives: Industry
Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77. As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
Why the media industry embraces martech transformation to win over consumers
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry
By Clint Rainey September 06, 2022 California Governor Gavin Newsom signed a first-of-its-kind bill into law on Labor Day that gives fast-food workers a say on their employment terms and industry working conditions, including the ability to raise their own minimum wage to $22 an hour. The FAST Recovery Act is a radical … Continue reading Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry
5 Ways Blockchain Can Revolutionize the Manufacturing Industry
5 Ways Blockchain Can Revolutionize the Manufacturing Industry Kiara Miller / 27 Aug 2022 Every nation’s manufacturing industry is one of the most vital economic sectors. Regarding Canada specifically, as per Financial Post, manufacturing accounts for about 10 percent of the country’s GDP. Scalability in a country’s manufacturing industry implies more significant economic growth … Continue reading 5 Ways Blockchain Can Revolutionize the Manufacturing Industry
AI and Machine Learning in Finance: How Bots are Helping the Industry
AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022 Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry
Ad Industry Prepares To Fight Potential FTC Privacy Rules
Ad Industry Prepares To Fight Potential FTC Privacy Rules by Wendy Davis , Staff Writer @wendyndavis, August 11, 2022 Almost one year ago, the watchdog Accountable Tech urged the Federal Trade Commission to issue rules that could outlaw “surveillance advertising,” loosely defined as serving ads to people based on their activities across websites and apps. On … Continue reading Ad Industry Prepares To Fight Potential FTC Privacy Rules
The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths
By Connie Lin August 03, 2022 Narcissism: excessive admiration of oneself. Psychopathy: a mental disorder marked by egocentric and antisocial behavior. Machiavellianism: rooted in the political theory of 16th century Italian philosopher Niccolo Machiavelli, who pioneered the idea that achieving a desired end result is justified by any means necessary—no matter how unscrupulous the … Continue reading The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
Top 10 Emerging Marketplaces for Chemical Industry in 2022
Top 10 Emerging Marketplaces for Chemical Industry in 2022 Gaurang Pancholi / 26 Jul 2022 There are emerging marketplaces in the chemical industry seeking to increase sales in 2022 by helping both the chemical buyers and sellers to be able to find each other. The Chemical Industry has had a Drastic Change Due to … Continue reading Top 10 Emerging Marketplaces for Chemical Industry in 2022