Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
Tag Archives: Industry
Top 10 Emerging Marketplaces for Chemical Industry in 2022
Top 10 Emerging Marketplaces for Chemical Industry in 2022 Gaurang Pancholi / 26 Jul 2022 There are emerging marketplaces in the chemical industry seeking to increase sales in 2022 by helping both the chemical buyers and sellers to be able to find each other. The Chemical Industry has had a Drastic Change Due to … Continue reading Top 10 Emerging Marketplaces for Chemical Industry in 2022
Now that Roe has been overturned, it’s up to the tech industry to protect our data
By Eva Galperin June 29, 2022 Roe v. Wade is no more, but this is not 1972, the year before it was passed. In some ways, it’s even worse. When the Supreme Court ruled last week that banning abortion is not unconstitutional, abortion immediately became illegal in several states with “trigger … Continue reading Now that Roe has been overturned, it’s up to the tech industry to protect our data
Analysts Have More Somber News For Online Advertising Industry
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
How Microsoft’s union agreement could shape the rest of the tech industry
By Wilfred Chan June 15, 2022 The tech industry has not been kind to worker organizing. While federal law grants American employees the right to unionize without retaliation, tech giants and video game studios have established a norm in recent years of fighting back hard—often illegally, federal labor investigators allege—against workers who have … Continue reading How Microsoft’s union agreement could shape the rest of the tech industry
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’
Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace
ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace by Joe Mandese @mp_joemandese, May 6, 2022 Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore … Continue reading ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace
FTC Urged To Crack Down On ‘Location Data’ Industry
FTC Urged To Crack Down On ‘Location Data’ Industry by Wendy Davis @wendyndavis, April 12, 2022 Companies that participate in the collection and sale of location data often deceive consumers by using confusing language to describe their practices, burying disclosures in lengthy privacy policies, or representing that location information is “anonymous,” advocates say in a … Continue reading FTC Urged To Crack Down On ‘Location Data’ Industry
Impression Pools: A Stain On Our Industry
Impression Pools: A Stain On Our Industry by Dave Morgan , Featured Contributor, March 10, 2022 Earlier this week, The Wall Street Journal reported that for the past nine months, Gannett’s USAToday.com apparently delivered ad campaigns on websites other than those its advertisers had been expecting, and didn’t provide transparency into that fact in its … Continue reading Impression Pools: A Stain On Our Industry