Zach HellerOctober 6, 2015 Referring to email marketing as a war is dumb for a countless number of reasons. That said, I’m about to do it. And I’m about to do it for good reason, because the way I use the analogy fits. To win a war, you must win a series of battles. It … Continue reading The Email War (And the Individual Battles You Must Win)
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual
If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled. Greg Finn on April 6, 2015 Last year’s “stories” release from Google+ was a promising feature that helped condense happenings into a simple story. This feature has not only withstood the test of … Continue reading Spotted: Google+ Stories Appearing As Individual Google Now Cards
Twitter is testing ways to give quick access to how well your tweets are performing. Martin Beck on March 2, 2015 Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing. Several members of our staff have seen the new wrinkle, a … Continue reading Twitter Experimenting With Analytics For Individual Tweets
