Tag Archives: Increase

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Overlay Ads On CTV Increase Search Intent, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds

How to Use Trending Topics to Increase Traffic and Build Links

Stefan Smulders January 20, 2022 To drive desirable results using Search Engine Optimization, creating timeless, relevant, and accurate content is an indispensable practice. Without such content, search engines wouldn’t really have the information needed to index the pages on your website. When you upload the right content, the chances of your website traffic increasing are … Continue reading How to Use Trending Topics to Increase Traffic and Build Links

How to Use Trending Topics to Increase Traffic and Build Links

Stefan Smulders January 20, 2022 To drive desirable results using Search Engine Optimization, creating timeless, relevant, and accurate content is an indispensable practice. Without such content, search engines wouldn’t really have the information needed to index the pages on your website. When you upload the right content, the chances of your website traffic increasing are … Continue reading How to Use Trending Topics to Increase Traffic and Build Links