Tag Archives: Incentive

The 5 “Es” of Incentive Program Strategy

Juan Ortiz February 2, 2021 For decades, incentive strategy has been used to influence positive behaviors in the channel that help drive more sales. Although “more sales” may be the key destination, the road to getting there may be blurry. Too often, channel professionals may find themselves jumping from the broad goal (like “more sales) … Continue reading The 5 “Es” of Incentive Program Strategy →

Structuring Budgets and Rules in Your Channel Incentive Program

Loyalty Programs

Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program →

Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Email Personalization

Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions →

Setting Smart Objectives in Channel Partner Incentive Programs

Loyalty Programs

Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs →

Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

Loyalty Programs

Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions →

5 Tips for Setting Effective Channel Incentive Time Frames

Employee Satisfaction

Ingrid Catlin — April 15, 2019 Follow @blueingy — April 15, 2019 When structuring your channel incentives program, you may be uncertain how long promotions should last in order to get optimal results. Make it too long and the novelty may wear off so participants lose their drive to succeed. Make it too short and … Continue reading 5 Tips for Setting Effective Channel Incentive Time Frames →

Identifying Gaps In Your Channel Incentive Program

Performance Management

Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program →

Matching Incentive Promotions to Partner Personality Types

Promotional Marketing

Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types →

The Pros and Cons of Employee Incentive Programs

Employee Motivation

Rick Lepsinger — December 27, 2018 Follow @onpoint_llc — December 27, 2018 089photoshootings / Pixabay Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push your employees towards top performance (as does their regular salary) as well as other incentives such as free or low … Continue reading The Pros and Cons of Employee Incentive Programs →

What Are You Expecting From Your Next Channel Incentive Promotion?

Sales Funnel

Ingrid Catlin — November 21, 2018 Follow @blueingy — November 21, 2018 Before launching the next promotion in your channel incentive program, you’re going to want to establish clear objectives so you can gauge its level of success. If you try to implement your systems without making clear to all parties what you’re trying to … Continue reading What Are You Expecting From Your Next Channel Incentive Promotion? →