Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment. Cynthia Price on April 8, 2016 Email offers the best return on investment when compared with every other digital discipline, … Continue reading Deliver more value to the inbox: 4 dos and don’ts
Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers. Steve Dille on March 18, 2016 At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to … Continue reading The inbox laboratory: How email can thrive on empirical experimentation
by VerticalResponse February 1, 2016 Follow @VR4SmallBizFebruary 1, 2016 A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you. … Continue reading Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Jonathan YefetOctober 17, 2015 Recently, the folks at Return Path released an awesome report, their “Deliverability Benchmark Report.” It highlights some startling findings, for example: commercial email traffic has risen by “7% since 2014, and 16% since 2013.” Furthermore, 1 in every 5 commercial emails is not reaching it’s destination. These are among some of … Continue reading Email Marketing Inbox Placement Rates By Country and Industry
Paul PhilpOctober 14, 2015 I often feel that I work for my inbox, not the other way around. Many of the customer success managers I speak with have a similar experience. The inbox is full of customer issues, customer information requests, product updates, new customer onboarding requests, sales meetings, ….. it is all important. The … Continue reading Don’t Let Your Inbox Focus Your Attention
Denise ChanSeptember 18, 2015 There’s no denying it. Emojis bring to text the nuances of face-to-face communication that would otherwise go undetected or misinterpreted. You use them to write with subtle sarcasm or soften what would otherwise sound like a curt message. Overslept and missed your deadline? Celebrating a huge win like a product launch … Continue reading How Professionals Are Using Emojis In The Work Inbox
Kathy McGovernJuly 28, 2015 We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd can be done with some relatively simple email design tricks that can make your email more visually appealing in just a matter of minutes. Yes, there are some basic … Continue reading How To Make Your Emails Pop In The Inbox
Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Mike Parry November 19, 2014 An inbox is a personal space, when someone invites you to send them email they are inviting you into that personal space. You should take this into account every time you email your subscribers. They expect you to be sending them an email they will enjoy. Achieving what I call … Continue reading Giving Your Subscribers Inbox Love
