Tag Archives: Inbox

Collect Customer Reviews Right From The Gmail Inbox

The Review Action in Gmail can be used by restaurants, retailers and others to take the friction out of getting user reviews. Ginny Marvin on November 7, 2014 Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the RSVP dropdown … Continue reading Collect Customer Reviews Right From The Gmail Inbox →

Marketers Look Forward to Google Inbox

Email Marketing

Direct Marketing News, Wednesday, October 29, 2014 As Google’s new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the … Continue reading Marketers Look Forward to Google Inbox →

What Google Inbox Means For Small Business Marketing

Email Marketing

By Christopher M. Litster, Published October 24, 2014 You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the … Continue reading What Google Inbox Means For Small Business Marketing →

Return Path Awarded New Patent to Use Data to Measure Inbox Placement

Email Marketing

Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement →

Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace

Email Marketing

by George Bilbrey, September 30, 2014, It’s tempting to view the most recent statistics on global inbox placement — which show 17% of legitimate messages failing to reach the inbox — as a sign that marketers are complacent about deliverability, or that they aren’t doing much to fix it. That view is wrong. A better-informed … Continue reading Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace →

83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath

Email Marketing

Permission-based senders still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path. Tom Sather on September 17, 2014 According to the latest deliverability benchmark report from Return Path, my employer, one in six emails never reaches its intended recipient, either being delivered to spam or outright blocked. … Continue reading 83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath →

What’s Next For Inbox Placement?

Email Marketing

There have been conversations bubbling up about new methodologies for determining inbox placement, especially as the structure of inboxes continues to change. Inbox providers are working to make the experience of engaging with email as interactive and desirable as possible. Their motivation, however, is not necessarily to better serve the customer. Rather, they want to … Continue reading What’s Next For Inbox Placement? →