Tag Archives: Improves

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan  @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results

How Technology Improves Workplace Productivity

Keith Coppersmith — February 7, 2019 — February 7, 2019 It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and … Continue reading How Technology Improves Workplace Productivity

How Leadership Improves Employee Retention

Rick Goodman — September 25, 2018 Follow @DrRickGoodman — September 25, 2018 hamonazaryan1 / Pixabay Here’s a not-so-secret fact about workplace teams: Employees don’t actually want to work for a pushover. They certainly don’t want to work for someone who lacks values or directions. No, employees crave structure, integrity, vision—in a word, what they want … Continue reading How Leadership Improves Employee Retention

How to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps

Heather Steele — June 21, 2018 Follow @heathersteele03 — June 21, 2018 Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t … Continue reading How to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps

How to Build a Personal Reputation that Improves Your Business

Jackie Roberson — October 13, 2017 — October 13, 2017 It isn’t always a business’ reputation that matters. Because the internet has allowed businesses to become more transparent, often business leaders become representatives for the values of their organizations. Thus, entrepreneurs must be mindful of their personal brand and reputation, as much as their businesses’. … Continue reading How to Build a Personal Reputation that Improves Your Business

How the Design Thinking Process Improves Innovation and Customer Experience

by KC Claveria Follow @kcclaveriaOctober 21, 2016 An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, … Continue reading How the Design Thinking Process Improves Innovation and Customer Experience