KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. Lori Weiman on August 10, 2017 Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional … Continue reading 2017 growth hacks: Use affiliates to improve PPC reach
Blippar To Use Computer Vision To Improve Location Targeting by Laurie Sullivan @lauriesullivan, August 4, 2017 Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location — and the direction they are facing — relative to stores around them. The company, which … Continue reading Blippar To Use Computer Vision To Improve Location Targeting
Pam Aungst — July 28, 2017 Follow @PamAnnMarketing — July 28, 2017 When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently. Google’s machine learning algorithms work hard to determine where a business is located … Continue reading Local Search Optimization: How to Improve Your Local Google Search Rankings
Syed Balkhi — July 28, 2017 — July 28, 2017 Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers? Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to … Continue reading How to Improve Your Website Bounce Rate
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience
Michael Heller — July 26, 2017 — July 26, 2017 Tumisu / Pixabay In the modern workplace, performance reviews and employee evaluations are a necessary evil. As a manager, you probably don’t like giving them and it’s no surprise that only 55% of respondents in a recent study stated that these performance processes had a … Continue reading 15 Ways to Improve Performance Evaluations
Andy Beohar — July 24, 2017 Follow @sevenatomsbuzz — July 24, 2017 If you’ve visited the Seven Atoms blog before, you’re probably already aware that we’re huge fans of Facebook advertising—especially when it comes to ecommerce. If you don’t share that enthusiasm, we’ve got some news for you: you’re doing it wrong. Facebook campaigns for … Continue reading 4 Ways to Improve Your Ecommerce Facebook Campaigns
Rob Wood — July 19, 2017 — July 19, 2017
Wez Maynard — July 13, 2017 Follow @wez — July 13, 2017 TheAndrasBarta / Pixabay Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up … Continue reading 5 Ways to Improve Travel UX with Google Analytics
