By Vikas Agrawa January 31st, 2018 As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, … Continue reading How to Use Visual Storytelling to Improve Your Social Marketing
Josh Slone — January 25, 2018 — January 25, 2018 It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category and start a series on key performance indicators (KPIs) specific to the world of cold email. First up on the … Continue reading Click Through Rate (CTR): Guide to Understand and Improve Email Performance
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Stephanie LeVonne on January 24, 2018 Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a … Continue reading Will AMP improve your rankings? How to set up an AMP test
Syed Balkhi — January 23, 2018 — January 23, 2018 Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what … Continue reading How to Use Google Analytics Data to Improve Your Website This New Year
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. Marcus Miller on January 22, 2018 A new website should be an opportunity to improve SEO, conversion rates and digital marketing … Continue reading Website redesigns: How to retain and improve your SEO
John Hodge — January 22, 2018 Follow @johnahodge — January 22, 2018 Hiring a solid team can be hard and going through the process of talent acquisition can be a bit of a headache. Keeping that team happy and working in harmony is challenging and sometimes we need to have hard conversations. Luckily, the reward … Continue reading Improve Employee Performance Without Being a Jerk
Kim Spencer — January 18, 2018 Follow @https://twitter.com/kimberspencer13 — January 18, 2018 Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score data. These columns help AdWords account managers get the biggest bang for their buck by improving Quality Scores in key areas. Not sure how to make sense … Continue reading How to Improve Your AdWords Quality Score
Taylor Gordon — January 19, 2018 — January 19, 2018 coffeebeanworks / Pixabay Creating a system for onboarding clients is one of the most important aspects of your business. It’s the first time that you’re making an impression. Having a disorganized client onboarding process can leave people confused and make it challenging to do your … Continue reading How to Improve Your Client Onboarding Process This Year
Jody Glidden — January 12, 2018 — January 12, 2018 Every year we have the chance to start fresh and improve our lives from the year before. It’s why you see so many health and fitness advertisements leading up to and past New Year’s Day. We create resolutions — a firm decision to do or … Continue reading 5 New Year’s Resolutions to Improve Your Firm’s Business Development
Amanda Abella — January 2, 2018 — January 2, 2018 I was hanging out with a friend who runs their own business when they mentioned how it was taking five days for a client payment to hit their bank account. They were frustrated because they would accept payments immediately but it would take forever for … Continue reading 4 Ways to Improve How You Accept Payments in 2018
