Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019 Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach
Angshuman Dev Talukdar — September 26, 2019 Follow @https://twitter.com/aries_Angshuman Considered as the turf for the old and experienced the 21st corporate world is now changing its notion. And this change is powered by the millennials and their diversified business ideas taking shape in the form of startups. These startups are not only providing technological solutions … Continue reading The Importance of Employee Engagement in StartUps
Stacey Rudolph — September 22, 2019 — September 22, 2019 Reskilling is turning out to be imperative in the coming decade. If you look at the latest industry statistics, you’ll be astonished at how much reskilling/retraining your employees will require if they are to remain relevant in the job market. According to the recent GO-Globe … Continue reading The Importance of Job Re-skilling [Infographic]
JJ Tyson — September 20, 2019 — September 20, 2019 Free-Photos / Pixabay Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on the psychological principle of Informational Social Influence. In essence, the principle states that when people … Continue reading Social Proof Strategies and Their Importance in Ecommerce
Susan Friesen — September 10, 2019 Follow @eVisionMedia — September 10, 2019 I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. … Continue reading The Importance of Brand Messaging for a Successful Website Redesign
Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web
Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Ben Wood on August 28, 2019 Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB reviews. Whether it’s finding … Continue reading The importance of an effective review management workflow
Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy
