Tag Archives: Importance

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management →

The growing importance of content analytics

Content Optimization

Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics →

The Growing Importance of Mobile Communication [Infographic]

Mobile Communication

Brian Wallace September 10, 2020 Mobile communication has never been more important. As we navigate the new normal of the pandemic world, customers are increasingly relying on their mobile devices to communicate with businesses about changes in hours, new rules in place for entering a business or using its services, updates on availability of certain … Continue reading The Growing Importance of Mobile Communication [Infographic] →

The Importance of Blogs to Increase Engagement

Blogging Experience

Susan Friesen August 25, 2020 5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there are a … Continue reading The Importance of Blogs to Increase Engagement →

The importance of data and analytics to Adidas

Data Analytics

We look at just one surprising finding from our Forecast 2021 poll. Rodric Bradford on August 24, 2020 We’ll be sharing the full results of our survey, 5 questions: Forecast 2021, later this week. In the meantime, we’re going to take a dive into just one surprising result, and discuss it with one of the survey’s … Continue reading The importance of data and analytics to Adidas →

The importance of valuing latent orders to successful Amazon Sponsored Products management

Talent Management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Andy Taylor on July 24, 2020 Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads … Continue reading The importance of valuing latent orders to successful Amazon Sponsored Products management →

The Importance of Professional Development [Infographic]

Professional Development

Brian Wallace July 16, 2020 Professional development doesn’t have to be on hold just because there’s a pandemic. In fact, because people are having more time on their hands for various reasons, many online learning platforms have made their courses free or significantly less expensive. LinkedIn is a great place to access such courses, and … Continue reading The Importance of Professional Development [Infographic] →

The Importance of Understanding Offers for Your Business

Business Improvement

Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business →

Digital Banking: The Surging Importance of CX

Digital Banking

Bob Hebeisen — June 5, 2020 Digital banking has been around for decades, but it has never been hotter, and it has never been more critical to the success of financial services companies. “Distance banking” was first extended to personal banking customers in the early 1980s. Later in the decade it would be dubbed “Internet … Continue reading Digital Banking: The Surging Importance of CX →

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Trust Development

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever →