Tag Archives: Importance

The Importance of Monitoring Newly Registered Domains for Businesses Explained

Alexandre François August 19, 2021 Tens of thousands of newly registered domains (NRDs) make their way into the Domain Name System (DNS) daily. But what’s more worrying is the fact that a majority of these can pose threats to users, individuals, and companies alike. Typosquatting and phishing campaigns are just a few of the popular … Continue reading The Importance of Monitoring Newly Registered Domains for Businesses Explained →

Social Media Importance: 5 Reasons Your Brand Needs to Prioritize It

Social Media Content

Erika Taylor Montgomery August 1, 2021 Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way to … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Prioritize It →

The Importance of Website ADA Accessibility

Web Accessibility

Geraldine Convento July 15, 2021 What is ADA and what does it have to do with the internet? As a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. The legislation itself is … Continue reading The Importance of Website ADA Accessibility →

Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy

eCommerce Tools

Amadeusz Bathelt June 10, 2021 With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Risks of cost-plus … Continue reading Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy →

The importance of defining “done” in agile marketing

Marketing Challenges

It might be time to consider adopting a formal Definition of Done Stacey Ackerman on April 20, 2021 “Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it … Continue reading The importance of defining “done” in agile marketing →

The Importance of Data Quality in Your Email Marketing

Email Marketing Optimization

Larisa Bedgood April 16, 2021 Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $ 1 you spend on email marketing, you … Continue reading The Importance of Data Quality in Your Email Marketing →

The Importance of Employee Training and Visual Communication in 2021

Employee Training

Ronita Mohan January 25, 2021 The pandemic has highlighted the importance of employee training and visual communication across a variety of industries. Teams are working remotely, unable to walk over to colleagues’ desks for a quick clarification. At the same time, companies have had to use new tools to communicate effectively. New employees are also … Continue reading The Importance of Employee Training and Visual Communication in 2021 →

The importance of governance for digital asset management

Digital Assets Management

A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management →

The growing importance of content analytics

Content Optimization

Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics →

The Growing Importance of Mobile Communication [Infographic]

Mobile Communication

Brian Wallace September 10, 2020 Mobile communication has never been more important. As we navigate the new normal of the pandemic world, customers are increasingly relying on their mobile devices to communicate with businesses about changes in hours, new rules in place for entering a business or using its services, updates on availability of certain … Continue reading The Growing Importance of Mobile Communication [Infographic] →