Tag Archives: Impacts

Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact

by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact

Google’s Mobilegeddon Still Impacts Mobile Sites Optimization

Ben Frederick @mp_benfred, August 4, 2015 The mobile apocalypse happened last April. At least, it did for mobile sites’ SEO rankings. Google’s “mobilegeddon” altered the mobile search algorithm to include concrete parameters for mobile-friendliness, threatening the positions of many sites in Google searches. According to a new study by mobile experience software provider Moovweb, the … Continue reading Google’s Mobilegeddon Still Impacts Mobile Sites Optimization

4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign

Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign

4 Ways That Social Media Marketing Impacts Business

Jose CapeloMarch 5, 2015 With the ongoing rise in social media usage and marketing on and through the platform, modern businesses are continually challenged to alter their strategies. Social media marketing (SMM) affects virtually all businesses in varying degrees regardless of their nature, size and scope. True enough, it is the experience of social media … Continue reading 4 Ways That Social Media Marketing Impacts Business